Who is STRATAGEMS
With over 25 years of retail experience, we are leaders in delivering cutting-edge solutions tailored to the dynamic needs of the retail industry. With a focus on innovation, reliability, and exceptional user experiences, we empower retailers to thrive in an ever-evolving digital & now Agentic Retail™ landscape.
Trusted by
Ecommerce Leadership
Elevate your ecommerce journey with solutions tailored to the scale and vision of your business ambitions.
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Ecommerce Experts
STRATAGEMS is a top digital strategy agency and the first expert SHOPLINE partner in the UK and EU. Founded by Paul Tough, it brings 20+ years of eCommerce expertise to deliver advanced online solutions. Through exclusive partnerships, STRATAGEMS helps businesses excel in the digital marketplace with SHOPLINE’s cutting-edge technology.
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Tailored for Success
Our methodology is customer-centric, drawing from years of experience to tailor solutions that align perfectly with our clients’ goals. We emphasize discovery, strategic planning, and agile project implementation, ensuring a seamless integration of technology with business needs. Through collaboration, value delivery, and trust, we forge long-lasting partnerships, driving our clients towards achieving their digital aspirations.
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Future-Ready Solutions
We prioritize Composability, Adaptability and Customization in ecommerce, moving beyond traditional MACH principles. Our approach creates a flexible digital ecosystem, offering scalable solutions for today’s fast-paced market.
Our process

1

Discovery

Defines project scope, goals, and detailed plans, ensuring alignment on what will be built and the architectural framework.

2

Strategic planning

Strategic planning at STRATAGEMS involves setting clear, long-term objectives and crafting a detailed plan to achieve them, ensuring alignment across the organization for sustained growth and success.

3

Agile project implementation

STRATAGEMS emphasizes flexibility and rapid delivery. By breaking down projects into smaller, more manageable tasks (sprints), we ensure rapid delivery of high-quality solutions that meet our clients’ needs while remaining open to adjustments and refinements along the way. This approach focuses on iterative progress, customer collaboration, and adapting to changes, ensuring continuous improvement and responsiveness.

Our Heritage

2000
Introduction to eCommerce
Formed a System Integration business focusing on Ecommerce delivering award winning solutions to enterprise brands like Sony Playstation, J&J, Royal Mail Group, Premier Farnell Body Shop
2007
Specialisation and Focus
Became Market Leader in UK eCommerce implementation utilising ATG and later exclusively on the SAP hybris technology platform
2011
Product and Accelerator Creation - Global hybris leaders - Trade Sale
We sold to a 2 billion Euro business focusing exclusively on the hybris Commerce platform, we spearheaded digital transformation projects for leading brands such as TUI, O2, Iceland Foods, Delhaize, Costco, Phones4U, Monsoon & Accessorize and others...

Platform specialisation on hybris winning partner of the year multiple times

Paul Tough

“We honed our skills developing solutions for some of the largest retailers and brands, developing our core methodology that we have further evolved to guarantee successful implementations of all sizes”

Paul, CEO of Stratagems

2014
Founded company to provide digital transformation & change expertise, technology evaluation & selection
Digital Transformation & Change (people-process-technology)

- Aldi, Seasalt Cornwall, Cotswold Co, Oliver Sweeney, Andertons Music, Pepe Jeans, Hackett, Long Tall Sally, Sarah Raven -

Paul Tough

“Our retail expertise extends beyond 'supplier side', with an emphasis on being a trusted partner providing expertise to help our customer grow and make the right decisions”

Paul, CEO of Stratagems

2022
Founded Stratagems to bring innovative retail solutions to customers, drawing on over 20 years of experience in the digital space. By leveraging modern architectures and embracing AI, we empower businesses to thrive and secure their future in this new era of technology.

stratagems

noun

[strat-uh-jems]

STRATA – Symbolising elevation, strategic growth, and the pursuit of excellence.

GEMS – Representing rare expertise, deep insights, and the unique knowledge that sets us apart.

2024
Following a series of successful projects and hard work, we were nominated for multiple categories at the UK eCommerce Awards and named Shopline Partner of the Year. 🚀
Polaroid Collage of Stratagems 2024

Let’s Build Something Great Together

Unlock new growth with seamless integrations and ROI-driven solutions. Let’s transform your eCommerce business today.