Transforming the B2B Dental Experience for Enlighten Smiles
Transforming the B2B Dental Experience for Enlighten Smiles

Introduction:

Enlighten Smiles is a leading provider of dental whitening products and laboratory services. Its primary customers—dental professionals—require a seamless, secure, and efficient platform to manage patient information, track treatments, and access laboratory services.

Project Goals

Enlighten Smiles sought to modernize its platform to address critical challenges:

  1. Streamline post-purchase workflows for dental practices.
  2. Ensure secure handling of patient data.
  3. Deliver faster, more intuitive user experiences.
  4. Create a scalable, future-ready platform to support growth.

The Challenges

  • Legacy Systems: Outdated, monolithic infrastructure hindered performance and flexibility.
  • Integration Complexity: Disconnected systems led to inefficiencies and data inconsistencies.
  • Manual Processes: Key workflows, such as lab bookings and payment processing, required significant manual effort.
  • User Frustration: Slow interactions and limited features negatively impacted the customer experience.

Our Approach

1- Innovative Solution Architecture

We developed Enlighten Connect, a composable, API-first integration framework, to unify SHOPLINE (eCommerce), Netsuite (ERP), and a custom Lab App. This framework served as the backbone for seamless real-time data synchronization, ensuring smooth operations across systems.

2- Streamlined User Experience

The Lab App was reimagined with intuitive workflows for patient case management, lab bookings, and treatment tracking. Single Sign-On (SSO) was implemented for effortless system access.

3- Automation and Efficiency

Manual workflows for staff processes, lab bookings, and payment handling were automated, drastically reducing administrative overhead.

4- Scalability and Future-Readiness

The composable architecture supports rapid deployment of new features, positioning Enlighten Smiles for future growth and international expansion.

Lab App UX/UI

Key Results

Speed and Performance:

  • Patient data processing reduced from minutes to seconds.
  • Lab bookings and eCommerce transactions are now twice as fast.

Scalability:

  • Currently supports 150+ daily lab bookings, with capacity for growth.

Cost Savings:

  • Automation cut operational costs, with project ROI projected within 12 months.

User Satisfaction:

  • Intuitive design and faster processes resulted in overwhelmingly positive feedback from dental professionals.

Operational Efficiency:

  • Manual processes reduced by several hours weekly, enabling staff to focus on higher-value tasks.

Key Innovations

  • Enlighten Connect Framework:
    A robust API-first integration layer ensuring real-time data synchronization and eliminating manual errors.
  • Composable Architecture:
    Flexible and modular, enabling easy enhancements and compatibility with future AI-driven features like RadiantAI for improved patient safety.
  • Secure Data Handling:
    Ensures compliance with strict confidentiality standards for patient information.

The new Lab App and integration framework have completely transformed how we manage our operations. They save us time, reduce errors, and deliver a seamless experience for our dental professionals. It's a game-changer for Enlighten Smiles.

- Sanjay Patel - CEO Enlighten Smiles

Conclusion :

This case demonstrates how combining cutting-edge technology with a customer-focused strategy can overcome complex operational challenges and drive measurable results. By implementing a scalable, composable architecture and streamlining critical workflows, we empowered Enlighten Smiles to deliver superior service, improve efficiency, and achieve significant cost savings.

Our tailored approach ensures that each solution is designed to meet the unique needs of your business while fostering long-term growth and innovation. Let us partner with you to transform challenges into opportunities and create lasting value for your organization.

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