Transforming the B2B Dental Experience for Enlighten Smiles
Enlighten Smiles Promo Page
Enlighten's Background
Enlighten Smiles is a leading provider of dental whitening products and laboratory services. Its primary customers—dental professionals—require a seamless, secure, and efficient platform to manage patient information, track treatments, and access laboratory services.
Project Goals
Enlighten Smiles sought to modernize its platform to address critical challenges
  • Streamline post-purchase workflows for dental practices.
  • Ensure secure handling of patient data.
  • Deliver faster, more intuitive user experiences.
  • Create a scalable, future-ready platform to support growth.
The Challenges
  • Legacy Systems: Outdated, monolithic infrastructure hindered performance and flexibility.
  • Integration Complexity: Disconnected systems led to inefficiencies and data inconsistencies.
  • Manual Processes: Key workflows, such as lab bookings and payment processing, required significant manual effort.
  • User FrustrationSlow interactions and limited features negatively impacted the customer experience.
Our Approach

Innovative Solution Architecture

We developed Enlighten Connect, a composable, API-first integration framework, to unify SHOPLINE (eCommerce), Netsuite (ERP), and a custom Lab App. This framework served as the backbone for seamless real-time data synchronization, ensuring smooth operations across systems.

Innovative Solution Architecture

The Lab App was reimagined with intuitive workflows for patient case management, lab bookings, and treatment tracking. Single Sign-On (SSO) was implemented for effortless system access.

Innovative Solution Architecture

Manual workflows for staff processes, lab bookings, and payment handling were automated, drastically reducing administrative overhead.

Scalability and Future-Readiness

The composable architecture supports rapid deployment of new features, positioning Enlighten Smiles for future growth and international expansion.

Key Results

Speed and Performance

  • Patient data processing reduced from minutes to seconds.
  • Lab bookings and eCommerce transactions are now twice as fast.

Scalability

  • Currently supports 150+ daily lab bookings, with capacity for growth.

Cost Savings

  • Automation cut operational costs, with project ROI projected within 12 months.

User Satisfaction

  • Intuitive design and faster processes resulted in overwhelmingly positive feedback from dental professionals.

" The new Lab App and integration framework have completely transformed how we manage our operations. They save us time, reduce errors, and deliver a seamless experience for our dental professionals. It's a game-changer for Enlighten Smiles. "

Sanjay Patel
CEO Enlighten Smiles